Packaging is a crucial element in attracting consumer attention and building product identity, especially for ready-to-eat food products such as Mie Gacoan. Currently, Mie Gacoan still uses styrofoam packaging, which is considered visually unattractive, functionally limited, and environmentally unfriendly. This research aims to innovate the packaging design of Mie Gacoan using the Kansei Engineering Type I approach, a method that integrates consumers' emotional preferences and feelings into the product design process.

The research process includes collecting Kansei words, distributing semantic differential questionnaires, conducting factor analysis, and testing the validity and reliability of the data. To complement the emotional approach, the Emotional Response Mapping (ERM) method is used to map consumers' emotional responses to two alternative packaging design visuals. The results show a packaging design that stimulates positive emotions and includes visual elements aligned with consumer preferences.

The selected final design elements include an oval shape, dominant red color with green accents, sans-serif typography, asymmetrical layout, and cardboard material. This design is expected to enchance the attractiveness and competitiveness of the Mie Gacoan product in the market.