There are various kinds of business activities that can make it a business opportunity to be developed, as one of which is a business opportunity in the field of coffee shops or coffee shops. Evidenced by the mushrooming of coffee shop businesses in various cities shows that coffee shops or coffee shops are a very promising business opportunity. Therefore, the purpose of this study is to determine the influence of celebrity endorsement, product quality, and brand image on buying interest. This research is quantitative by taking 114 samples on Kenangan Coffee consumers in Yogyakarta City. Sampling is carried out by non-probability methods and sampling techniques, namely purposive sampling. Data collection is carried out through sending questionnaire links sent online to respondents. Data analysis by using IBM SPSS applications. The results of this study showed that the celebrity endorsement variable (X1) did not have a significant positive effect on buying interest (Y) with a value of 0.121. Then the product quality variable (X2) has a significant positive effect on buying interest (Y) with a value of 0.000. The celebrity endorsement variable (X1) has a significant positive effect on brand image (Z) with a value of 0.006. Furthermore, the product quality variable (X2) has a significant positive effect on brand image (Z) with a value of 0.001. And the brand image variable (Z) has a significant positive effect on buying interest (Y) with a value of 0.034. In addition, the results of the study also show that brand image is able to act as an intervening variable of the influence of celebrity endorsement and product quality on the buying interest of Kenangan Coffee consumers in Yogyakarta City.