This study aims to determine whether there is an influence of perceived ease of use and customer perceived value on customer satisfaction through customer trust as an intervening variable in the Shopee marketplace. The population used in this study are Shopee users in the city of Yogyakarta. This study uses a type of questionnaire that uses the Google form as a research tool. The research method used is purposive sampling technique. The sample used was 130 respondents. The data obtained from the questionnaires were then processed and analyzed using Multiple Linear Regression analysis with model accuracy (classical assumption test), hypothesis testing using the partial test (t) and determination test (R2) using the SPSS 20.0 program. The results in this study indicate that the variable perceived ease of use has no positive and significant effect on customer trust, customer perceived value has a positive and significant effect on customer trust, customer trust has a positive and significant effect on customer satisfaction, perceived ease of use has a positive and significant effect on customer satisfaction, and customer perceived value has a positive and significant influence on customer satisfaction.

Keywords: Customer perceived value, customer satisfaction, customer trust, perceived ease of use

Penelitian ini bertujuan untuk mengetahui ada tidaknya pengaruh perceived ease of use dan customer perceived value terhadap customer satisfaction melalui customer trust sebagai variable intervening pada marketplace Shopee. Populasi yang digunakan dalam penelitian ini adalah pengguna Shopee di kota Yogyakarta. Penelitian ini menggunakan jenis kuesioner yang menggunakan Google form sebagai alat penelitian. Metode penelitian yang digunakan adalah teknik purposive sampling. Sampel yang digunakan adalah 130 responden. Data yang diperoleh dari kuesioner kemudian diolah dan dianalisis menggunakan analisis Regresi Linier Berganda dengan akurasi model (uji asumsi klasik), pengujian hipotesis menggunakan uji parsial (t) dan uji determinasi (R2) dengan menggunakan program SPSS 20.0. Hasil dalam penelitian ini menunjukkan bahwa variable perceived ease of use tidak berpengaruh positif dan tidak signifikan terhadap customer trust, customer perceived value berpengaruh positif dan signifikan terhadap customer trust, customer trust berpengaruuh positif dan signifikan terhadap customer satisfaction, perceived ease of use berpengaruh positif dan signifikan terhadap customer satisfaction, dan customer perceived value memiliki pengaruh positif dan signifikan terhadap customer satisfaction.

Kata kunci: Customer perceived value, customer satisfaction, customer trust, perceived ease of use