Grab is an online transportation service that provides applications for placing orders. There are many facilities offered by Grab so that more and more people are starting to use Grab to fulfill their transportation needs. Grab was first launched in 2012 and has grown rapidly and has become one of online transportation provider in Indonesia.
The purpose of this study was to determine the effect of Percieved Ease Of Use, Peer Influence and Intention on Action, then the effect of mediation on Intention in the relationship between Percieved Ease Of Use, and Peer Influence on Action. The sampling technique used in this study was purposive sampling technique. The number of samples used was 100 respondents who are students of Sarjanawiata Tamansiswa University.
The data obtained were analyzed using SPSS version 16.0. Hypothesis testing to determine the effect of the mediating variables using the Sobel test. The results showed that Percieved Ease Of Use, and Peer Influence had a significant effect on Intention. Percieved Ease Of Use, and Peer Influence on Action. Intention has a significant effect on Action. Meanwhile, Percieved Ease Of Use and Peer Influence directly influence Action through Intention.
2021-01
Percieved Ease Of Use, Peer Influence, Intention, Action